We are so grateful to be partnering with you and want your experience to be as smooth as possible. Below please find some common questions and answers.  Please contact our office if you have any additional questions.

What is the location and dates of the conference? 
The conference will be held within the Event Center at Mystic Lake Center in Prior Lake, MN on October 13 and 14, 2025.

Where will the sponsors and exhibitors be within the Mystic Lake Center?
Sponsors will be in the main foyer and exhibitors will be in the Waconia Ballroom that are located adjacent to the main foyer area.

Where do I park at the Mystic Lake Center?
Vendors will park along the building by the loading area if using the docks. Please see the map for further information.

When is the Exhibit Hall open?
The Exhibit Hall is open on Monday from 8:00 a.m. - 5:00 p.m. and Tuesday from 7:00 a.m. to 12:00 p.m.

What is my booth number?
Your booth number has been uploaded into the Whova app.  Please note that booth locations may change slightly once the pipe/drape is installed to maximize the space and visual affect for our sponsors, exhibitors and attendees while staying within safety parameters. 

What is included with my booth?

8’ high black back drape & 3’ high black side drape, (1) 6’x30” black spandex wrapped table, (2) black Folding Chairs and (1) ID sign with booth number

Will I receive an attendee list? In 2018, we introduced our enhanced conference app, Whova, which offer sponsors and exhibitors the opportunity to directly connect with potential customers while ensuring data privacy compliance. Through Whova's partner LeadGen, leads can be exported, providing a seamless experience for sponsors and exhibitors.

When can I set up my booth?
The Exhibit Hall will be open on Sunday from 12:00 - 4:30 p.m. for set up. 

How do I "rotate" my booth staff?
We no longer allow rotation. Each sponsor or exhibitor booth is assigned two attendees, and this allocation remains fixed throughout the event. If you need additional staff, you can register one more attendee for a fee of $175 through the website.

I have a product/service that I want to giveaway at the conference, how do I do this?
Thank you so much for providing a giveaway for the attendees! You are welcome to giveaway your item directly from your booth at a time that is convenient for you. We encourage you to take advantage of our conference app, Whova, by either posting your giveaway details on the app or sending an email with the promotion details and we will schedule a time to send out your giveaway details to our attendees through Whova.

***Please note: Mystic Lake is a gaming facility and the following rules MUST be followed regarding raffles, giveaways, etc.:

Does my sponsor/exhibitor booth come with electricity?
If you require electrical services, you may order it directly through Mystic Lake Center.

Does the meeting space and exhibit hall have complimentary Wifi?

There is complimentary guest Wifi in the Mystic Lake Center that is appropriate for general browsing. If you need something stronger, you may order it directly through Mystic Lake Center.

Can I order additional furniture?
To order additional furniture for your booth, please contact Chrom Expo Services using the contact information below:   

Brad Allred:

brad.allred@chromexpo.com | exhibitorservices@chromexpo.com 
952-994-4137

Where do I ship my exhibit materials?

Chrom Expo has been selected as the Official Service Contractor for MNSHRM 2025 at the Mystic Lake Center in Prior Lake, Minnesota. Listed below are some of the services Chrom Expo Services provides. Chrom can be reached at: 952-994-4137

• Advance Warehouse and Direct to show freight handling.
• Booth equipment, furnishings, monitors and booth carpet rentals.
• Installation and dismantle labor services.

Deliveries to Advance Warehouse accepted September 12 – October 7. Late Freight pricing applies to shipments received October 8 or later. 

MNSHRM 2025

c/o Chrom Expo services

1134 NE Stinson Blvd

Minneapolis, MN 554213

Show  Site Pick-up Location:

Mystic Lake Center

2400 Mystic Lake Blvd

Prior Lake, MN 55372

All direct shipping is handled by Mystic Lake Center.
Packages must be addressed to Mystic Lake Casino Hotel, Attention Convention Services and labeled with the Group's Name, Function Date and with the On Site Representatives Name.

Please direct deliveries to the Mystic Lake Casino Hotel Receiving Department NO MORE THAN THREE (3) days prior the date of your event and during the Business Hours of 8:00 a.m. until 5:00 p.m. Central Daylight Time, Monday through Friday (exuding holidays). Any shipments arriving sooner will be returned to sender.

Sample:
Mystic Lake Casino Hotel
Attn: Convention Services, MN SHRM Oct. 12-14

Onsite Representative: YOUR ONSITE REPRESENTATIVE

2400 Mystic Lake Blvd.
Prior Lake, MN 55372