SHRM Minnesota State Council Affiliate of SHRM

Grace Post



Name: Grace Post
Topics: Grace is a marketing consultant who provides insights into attitudes about products and companies that revolutionize marketing strategy. Her expertise is to extract, analyze and synthesize these insights directly from customers using traditional media, social media, any quantitative and qualitative marketing research methodologies as well as internal and external databases. Her passion is to show clients how to deploy emerging media for marketing purposes, to engage one-on-one dialog with their customers, and to be the advocate of the voice of customers. She delivers epiphanies to corporate executives on a regular basis.

Grace has spent the past twenty-seven years in marketing, both corporate and consulting side. She was most recently Social Commerce consultant for Bestbuy.com where she formulated and developed social media strategies to increase Best Buy’s eCommerce sales. Prior to that, as VP pf Strategic Research at Minnesota Opinion Research and VP of Market Research for R.L. Polk, an integrated market research and database marketing company where she managed both the syndicated and custom research divisions.

Besides her corporate experience, Grace was also involved in three startups: E*Offering was the investment banking of eTrade. ChinaVu, an aggregator and creator of industry market research for companies seeking business with China. Coyote Insight, a market research consultancy specializing in ethnography and online marketing.

EMail: GraceSPost@gmail.com
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